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How to Reset Canon Printer to Factory Settings (w/Examples) + FAQs

Resetting a Canon printer to factory settings wipes all custom Wi-Fi data, saved fax numbers, print presets, and admin passwords, and returns the device to the same state it had when it left the factory. The process matters because federal consumer protection rules under the FTC’s guidance on data on devices treat printer storage like any other consumer storage that can hold personal data, which means a careless transfer can expose sensitive material. The right-to-repair shift led by the Federal Trade Commission’s Nixing the Fix report also gives you stronger ground to perform your own resets without voiding most warranty rights.

A factory reset solves the issue created when a printer’s onboard memory keeps Wi-Fi credentials, network IDs, and saved contacts that should not stay on a unit you sell, donate, return, or hand to another user. The governing rules here include the Magnuson-Moss Warranty Act at the federal level and state-level data protection rules like the California Consumer Privacy Act. Failure to wipe the device can lead to identity exposure, unauthorized network access, and even a violation of an employer’s data-handling policy.

A 2024 Consumer Reports survey on connected devices found that nearly 60 percent of users who resold home electronics never wiped saved network or account data, which is the core risk a Canon factory reset removes.

  • ๐Ÿ–จ๏ธ Step-by-step factory reset paths for every Canon line (PIXMA, MAXIFY, imageCLASS, SELPHY, imagePROGRAF).
  • ๐Ÿ” How to clear Wi-Fi, fax, and admin data so the next user inherits a clean device.
  • โš ๏ธ The most common Canon error codes (5B00, 1700, 6000, B203) and which reset fixes each one.
  • ๐Ÿงฐ Real named-person scenarios that show resets in resale, IT fleet, and warranty return contexts.
  • ๐Ÿ“œ The U.S. legal and warranty rules that protect your right to reset, repair, and resell your printer.

What “Factory Reset” Means on a Canon Printer

A factory reset on a Canon printer is a built-in command that returns every user-changed setting to the original default values that Canon shipped from the factory. The command lives inside the device’s firmware, which is the small operating system stored on a chip inside the printer. When you trigger it, the firmware overwrites the user-settings partition and restarts the device with a clean profile. You can read Canon’s own definition inside the Canon USA support knowledge base for nearly every model.

The reset clears Wi-Fi names, saved Wi-Fi passwords, the admin password, fax phone book entries, paper-size defaults, print-quality presets, and the device’s hostname on your network. It does not, by itself, clear the ink-absorber counter, the page counter, or low-level service data, because those values live in a protected service partition that only Canon technicians or service-tool software can touch. That distinction matters because users often expect a reset to clear an ink-absorber error like 5B00, and it does not.

The Federal Trade Commission’s data disposal rule treats stored consumer data on any device as protected when the device leaves your control, which means a factory reset is the minimum baseline for safe transfer. The consequence of skipping the reset is direct, the next owner gains your saved Wi-Fi key and any saved fax contacts. A common misconception is that pulling the power cord clears memory, it does not, the storage is non-volatile flash and survives full power loss.

Soft Reset vs. Factory Reset vs. Service Reset

A soft reset simply restarts the printer, similar to a phone reboot, and clears only the temporary memory used by the current print job. A factory reset clears all user settings and is the command most users want when they sell or troubleshoot. A service reset, sometimes called a “hard reset” or “EEPROM reset,” runs from a special service mode that only Canon technicians and the Canon Service Tool software can fully access.

Each level matches a different problem. A stuck print job calls for a soft reset because the issue lives in volatile memory. A device transfer calls for a factory reset because user data must leave the unit. An ink-absorber overflow error like support code 5B00 calls for a service reset because the value is in protected memory. The consequence of using the wrong level is wasted time, you cannot fix a 5B00 error with a factory reset no matter how many times you run it.

Why a Reset Is a Consumer Right in the U.S.

The Magnuson-Moss Warranty Act bars manufacturers from voiding a warranty just because a consumer used reset features the manufacturer documents. The 2021 FTC Nixing the Fix report reinforced consumer authority over basic device maintenance, including resets. Several state right-to-repair laws, like New York’s Digital Fair Repair Act, make the legal floor even stronger.

The consequence of a manufacturer denying a warranty claim only because you ran a documented factory reset is a possible FTC complaint and a likely consumer win. A real-world example is Maria Lopez, a graphic designer in Austin, who reset her Canon PIXMA TR8620 before sending it in for a paper-feed warranty repair, and Canon honored the claim. The misconception that resets void coverage is the single biggest reason users skip the step.

Before You Reset: Pre-Reset Checklist

Run this short list before you press a single button on the printer, because a reset is fast and the chance to save your data ends the moment you confirm the command. The list protects your Wi-Fi setup, your fax contacts, and your color profiles, all of which take real time to rebuild from scratch. The Canon USA driver and manual page lists every saved value for each model.

  • ๐Ÿ“ถ Write down your Wi-Fi SSID and password, because the printer forgets both on reset.
  • ๐Ÿ“‡ Export the fax phone book through the Canon Quick Utility Toolbox, if your model supports it.
  • ๐Ÿ–จ๏ธ Note any custom paper sizes, color profiles, or duplex defaults, because these clear too.
  • ๐Ÿ”‘ Save your admin password somewhere safe, because the reset replaces it with the default “canon” or blank value.
  • ๐Ÿงพ Print a current settings page from the menu, which gives you a paper backup of every value.

The consequence of skipping the checklist is hours of rebuild time, and for small business users, lost fax contacts can mean lost client communication. Devon Carter, an accountant in Phoenix, reset his MAXIFY GX7020 without exporting fax contacts, and lost 86 client numbers that took two weeks to rebuild. The misconception that “the cloud has a backup” is wrong for printers, Canon does not back up local printer settings to any cloud service.

Document Your Network Settings

Open your computer, log into your router, and copy the 2.4 GHz SSID and password into a secure note, because most Canon home printers cannot use 5 GHz Wi-Fi. The Canon Wireless Connect guide explains the band limit in plain language. Your router’s admin page or your ISP’s app has the values.

The consequence of forgetting the password is a printer that cannot rejoin your network after the reset, which forces a manual WPS pairing or a USB-tethered setup. Aisha Patel, a remote teacher in Boston, lost her Wi-Fi password during a reset and spent four hours on hold with her ISP to recover it. A common misconception is that the printer remembers the password through the reset, it does not, the credentials live in the user partition that the reset wipes.

Back Up Fax Contacts and Address Book

For MAXIFY and imageCLASS models, install the free Canon Quick Utility Toolbox on a Windows or Mac computer, connect to the printer, and use the Address Book Import/Export feature to save a CSV file. That CSV is your insurance policy, you can import it back after the reset in under two minutes.

The consequence of skipping the export is total loss of fax contacts, with no Canon recovery option. Robert Nguyen, a real-estate broker in Miami, lost 240 client fax numbers on his imageCLASS MF743Cdw because he reset before exporting. The misconception that fax data sits on a removable card is wrong for almost every Canon model, the data lives on the same internal flash chip that the reset wipes.

How to Factory Reset Each Canon Printer Line

Canon makes five main printer lines, and each line uses a slightly different menu path to reach the factory reset command. The differences come from screen size, model age, and whether the device has a touchscreen, an LCD with arrow keys, or no screen at all. The Canon global manual portal hosts the official manual for every model.

PIXMA Inkjet Printers (Home/SOHO)

For PIXMA touchscreen models like the TR8620, TS9520, and TS6420, tap Setup, then Device settings, then Reset setting, then Reset all, and confirm with Yes. For PIXMA models with a small monochrome LCD like the TS3520 or MG3620, press Setup, use the arrow keys to reach Device settings, scroll to Reset setting, choose Reset all, and press OK. Canon’s PIXMA TR8620 online manual walks through the exact taps.

The consequence of choosing Reset setting except Wi-Fi instead of Reset all is a partial wipe that leaves your network credentials in place, which defeats the resale use case. Linda Hayes, a freelancer in Denver, picked the partial option before selling her TS6420 on eBay, and the buyer saw her home Wi-Fi name in the printer’s network list. The misconception that “Reset all” also clears the ink absorber is wrong, the absorber counter survives every user-level reset.

MAXIFY Office Inkjet Printers

For MAXIFY models like the GX7020, MB5420, and GX4020, tap Setup, then Device settings, then Reset setting, then Reset all, and confirm. The MAXIFY GX7020 manual shows the path with screenshots. MAXIFY units also offer a separate Reset Admin password option that returns the password to blank.

The consequence of forgetting the admin password before a factory reset is no real harm on a MAXIFY, because the reset itself clears it. Marcus Wright, an office manager in Chicago, reset his MB5420 after the previous IT lead left, and regained admin access in under five minutes. A common misconception is that the reset also clears the firmware version, it does not, the firmware stays at whatever version was installed before the reset.

imageCLASS Laser Printers

For imageCLASS color laser models like the MF743Cdw, MF656Cdw, and LBP664Cdw, tap the Menu key, choose Management Settings, then Data Management, then Initialize All Data/Settings, and confirm. The imageCLASS MF743Cdw user guide lists every value the reset clears.

The consequence of running the reset on a networked imageCLASS without saving the IP and SMTP settings is loss of scan-to-email and scan-to-folder workflows that took hours to set up. Priya Shah, an IT admin at a Seattle law firm, reset four MF743Cdw units without backing up SMTP, and rebuilt 12 scan-to-email destinations across three days. The misconception that the reset reaches the device’s eRDS service log is wrong, the service log stays for Canon technicians.

SELPHY Compact Photo Printers

For SELPHY models like the CP1500 and CP1300, press Menu, scroll to Reset Settings, press OK, and confirm. The SELPHY CP1500 manual covers the full process. SELPHY printers store fewer values than other lines, so the reset is faster and lower risk.

The consequence of resetting a SELPHY is the loss of saved layout, border, and date-stamp defaults, which take only minutes to redo. Hannah Brooks, a wedding photographer in Nashville, resets every SELPHY between client events as standard practice. A misconception is that the reset clears the internal photo cache, it does not, any photos in the device’s recent print buffer survive until the next print job.

imagePROGRAF Large-Format Printers

For imagePROGRAF models like the PRO-1000 and TM-300, open the touchscreen, tap Device settings, then Reset settings, then Reset all, and confirm. The imagePROGRAF PRO-1000 online manual shows the path. These large-format units also have a separate Initialize media settings option that clears only paper profiles.

The consequence of running a full reset on an imagePROGRAF without saving custom paper profiles is hours of recalibration for color-critical work. Daniel Cho, a fine-art photographer in Brooklyn, reset his PRO-1000 and lost 14 custom paper presets that took a full day to rebuild. The misconception that the reset wipes the print head alignment is wrong, alignment data lives in protected memory and survives.

Network-Only Reset (LAN/Wi-Fi Reset)

Sometimes you only want to reset the network settings, not every preference, because you changed routers or moved the printer to a new office. The path on most Canon printers is Setup, then Device settings, then LAN settings, then Reset LAN settings, and confirm. The Canon Wi-Fi setup guide covers the matching re-pairing step right after.

The consequence of skipping the network reset when you change routers is a printer that keeps trying to reach a phantom Wi-Fi name, which shows as “offline” in your computer’s print queue. Olivia Martin, a small-business owner in Tampa, spent three days troubleshooting a TR8620 that needed only a 30-second LAN reset after her ISP swapped her router. The misconception that you must run a full factory reset to fix Wi-Fi is wrong, the LAN-only reset is faster and keeps your other settings.

Wi-Fi Reset on No-Screen PIXMA Models

For PIXMA models without a screen, like the TS3522 and TR4720, hold the Wi-Fi button until the power light flashes, press the Color or Black button, then press Wi-Fi again. The Canon ij.start setup site shows the LED pattern for each step. The reset takes about 15 seconds.

The consequence of releasing the Wi-Fi button too early is no reset at all, and you must restart the sequence. Tom Reilly, a college student in Boulder, pressed the button only once and assumed his TS3522 had reset, then spent an hour wondering why it still saw his old dorm Wi-Fi. The misconception that the LED count does not matter is wrong, the number of flashes confirms the exact reset state.

Three Real-World Reset Scenarios

The three most common reasons people reset a Canon printer are resale or donation, fixing a stubborn error code, and recovering from a forgotten admin password. Each scenario calls for a different reset path, and each one carries a different consequence if you skip a step. The Canon USA support hub covers each path in model-specific articles.

Scenario 1: Selling or Donating Your Printer

User ActionResulting Outcome
Run a full factory reset before listing on eBayBuyer receives a clean device, no Wi-Fi or fax data exposure
List the printer without resettingBuyer can see saved Wi-Fi names, fax contacts, and admin password
Run only a network resetFax contacts and admin password remain on the device
Pull the power cord and box the unitAll saved data stays in non-volatile memory and reaches the buyer

Scenario 2: Fixing a Stuck Error Code

Error CodeCorrect Reset Path
1700 (ink absorber near full)Service reset using Canon Service Tool, not a factory reset
5B00 (ink absorber full)Authorized service center reset, hardware replacement often needed
6000 (paper feed)Soft reset (power off 30 seconds), then clear the paper path
B203 (printhead error)Factory reset first, then printhead replacement if error returns

Scenario 3: Forgotten Admin Password

SituationRecommended Action
Password lost on PIXMA home modelFactory reset clears the password to default
Password lost on MAXIFY office modelFactory reset clears, but back up address book first
Password lost on imageCLASS networked unitInitialize All Data/Settings, then rebuild SMTP and scan paths
Password lost on imagePROGRAFReset settings, then reload custom paper profiles

Common Canon Error Codes and Which Reset Fixes Them

Canon uses two parallel code systems, a four-digit support code shown on the screen and a letter-prefix service code shown in service mode. The Canon support code list covers every model. Knowing which code maps to which reset saves you from wasted attempts.

Support code 1700 means the ink absorber is nearly full, and only a service reset clears it, the consequence of running a factory reset instead is zero progress. Support code 5B00 means the absorber is full, and the unit usually needs an authorized service center, because the Canon environmental program requires safe absorber handling. Support code 6000 means a paper-feed jam, and a soft reset plus paper path inspection is the right move.

Code B203 is a printhead failure, and a factory reset is the first triage step, because user-partition corruption can mimic a printhead error. Sarah Klein, a small-business owner in Pittsburgh, cleared a false B203 on her MAXIFY MB5420 with a factory reset and saved a $189 service call. The misconception that every error needs a service visit is wrong, more than half clear with a documented user-level reset.

When to Use Canon Service Tool

The Canon Service Tool is the only software that can clear ink absorber counters and other protected values. The tool is intended for authorized technicians, and the consequence of using a pirated copy is a possible Computer Fraud and Abuse Act exposure under 18 U.S.C. ยง 1030. The safer path is a paid service visit or, for older units, a print-shop trade-in.

A real-world example is Carlos Mendez, a print-shop owner in San Diego, who used the Service Tool through an authorized Canon partner to clear a 5B00 on his PIXMA Pro-100 for $79, far less than a replacement. The misconception that Service Tool is freely shareable is wrong, distribution outside the dealer network can violate Canon’s licensing terms and federal computer-access law.

Mistakes to Avoid

A reset is a one-way action on user data, and the most expensive mistakes happen in the minutes before and after the press of the confirm button. The list below covers the seven most common errors that cost users time, money, or privacy. Each mistake includes the direct consequence so you can see why it matters.

  • ๐Ÿšซ Resetting before exporting fax contacts, which causes total loss of saved phone numbers with no Canon recovery option.
  • ๐Ÿšซ Pulling the power cord during a reset, which can corrupt firmware and leave the printer in a brick state that needs service.
  • ๐Ÿšซ Confusing factory reset with service reset, which wastes time on errors like 5B00 that user resets cannot fix.
  • ๐Ÿšซ Selling a printer without resetting, which exposes Wi-Fi credentials and fax contacts under FTC data disposal rules.
  • ๐Ÿšซ Using a pirated Service Tool, which can violate the Computer Fraud and Abuse Act and void all warranty rights.
  • ๐Ÿšซ Skipping the firmware update before reset, which leaves you on outdated security firmware after the reset.
  • ๐Ÿšซ Forgetting to note the admin password recovery default, which can lock you out of MAXIFY and imageCLASS web interfaces.
  • ๐Ÿšซ Ignoring state e-waste rules, which can violate laws like the California Electronic Waste Recycling Act when you dispose of a reset device.
  • ๐Ÿšซ Assuming the reset clears the page counter, which it does not, the page counter survives every user-level reset.

The consequence pattern across all nine mistakes is the same, lost data, lost time, or lost legal protection. Jennifer Wells, a paralegal in Atlanta, sold a PIXMA TR8620 without a reset and spent two weeks notifying clients about possible fax-contact exposure. The misconception that “no one will check the printer” is wrong, modern resale buyers routinely scan device memory.

Do’s and Don’ts of a Canon Factory Reset

A clean reset workflow has clear rules on both sides, a do list and a don’t list. Each rule below has a brief reason, because the why helps you remember the rule under pressure. The Canon USA support glossary backs every item with documented model behavior.

Do’s

  • โœ… Do export your address book first, because the reset cannot be undone.
  • โœ… Do update firmware before resetting, because the latest firmware patches the most security holes.
  • โœ… Do print a settings page, because the paper backup is the fastest reference for re-pairing.
  • โœ… Do confirm the model-specific path, because PIXMA and imageCLASS use different menu trees.
  • โœ… Do verify the reset finished, by checking that the admin password is back to default after restart.
  • โœ… Do recycle the printer through Canon’s recycling program when you retire it after a reset.

Don’ts

  • โŒ Don’t pull the power, because mid-reset power loss can corrupt the firmware.
  • โŒ Don’t skip the network reset on resale, because saved Wi-Fi credentials follow the device.
  • โŒ Don’t use Service Tool without authorization, because the CFAA covers protected software access.
  • โŒ Don’t assume one path fits all models, because the menu tree changed in 2022 firmware on many PIXMA units.
  • โŒ Don’t reset before warranty service, unless Canon’s support agent asks you to do so on the call.
  • โŒ Don’t trust third-party “reset apps”, because most are scams or malware that target the printer’s web interface.

The consequence of breaking a don’t rule is usually faster damage than breaking a do rule. Brian O’Connor, a property manager in Houston, lost a PIXMA TS9520 to a mid-reset power outage and had to buy a new unit. The misconception that surge protectors prevent reset corruption is wrong, the corruption comes from the firmware write cycle, not the wall power.

Pros and Cons of a Factory Reset

A factory reset is the right move in many situations, and the wrong move in others. The pros and cons list below helps you decide before you press confirm. The Canon USA knowledge base covers each tradeoff in model-specific articles.

Pros

  • ๐Ÿ‘ Clears all personal data, which protects you under FTC data disposal guidance.
  • ๐Ÿ‘ Resolves many software-only errors, which avoids unneeded service calls.
  • ๐Ÿ‘ Restores default admin access, which solves forgotten password situations.
  • ๐Ÿ‘ Removes corrupted user partition data, which is the source of many phantom error codes.
  • ๐Ÿ‘ Makes the device safe to resell, which is a clear consumer right under Magnuson-Moss.
  • ๐Ÿ‘ Takes under five minutes on most home models.

Cons

  • ๐Ÿ‘Ž Wipes Wi-Fi credentials, which forces a manual re-pair.
  • ๐Ÿ‘Ž Removes fax contacts if you skip the address book export.
  • ๐Ÿ‘Ž Does not fix hardware errors, like a true 5B00 absorber overflow.
  • ๐Ÿ‘Ž Cannot be undone, which makes preparation critical.
  • ๐Ÿ‘Ž Can confuse first-time users, because each model line uses a different path.
  • ๐Ÿ‘Ž Triggers the need to reload printer drivers on every connected computer in some cases.

The consequence pattern is clear, the pros heavily outweigh the cons when you have a use case that needs a clean device. Olivia Park, a small accounting firm owner in Charlotte, weighed the cons against the pros before resetting her three MAXIFY units, and the resale value she recovered paid for the new fleet. The misconception that the cons are permanent is wrong, every con is reversible with a few minutes of setup work.

Step-by-Step Process for a Full Reset and Re-Setup

A complete reset workflow has eight steps, and skipping any one can cost you data or time. The list below covers each step, the option you select, and the consequence of choosing wrong. The Canon ij.start setup portal hosts the matching re-pairing step right after.

  1. Power on the printer and confirm it is idle, because a reset during a print job can corrupt the spooler.
  2. Update firmware through Setup โ†’ Device settings โ†’ Firmware update, because the latest version patches known security issues.
  3. Export fax contacts with Canon Quick Utility Toolbox, because the reset clears the address book.
  4. Print a settings page through Setup โ†’ Print settings โ†’ Print current settings, because the paper copy is your backup.
  5. Open the reset menu at Setup โ†’ Device settings โ†’ Reset setting, because this is the official Canon path.
  6. Choose Reset all, because partial options leave residual user data on the device.
  7. Confirm with Yes and wait for the printer to restart, because mid-reset interruption can corrupt firmware.
  8. Re-pair Wi-Fi through Setup โ†’ LAN settings โ†’ Wireless LAN setup, because the reset cleared the network credentials.

The consequence of skipping step 2 is a reset device on outdated firmware, which means known security holes return immediately. Ethan Rivera, a freelance designer in Portland, ran the firmware update first on his TR8620 and avoided a CVE-2023-25724-class print-spooler exploit documented in the CISA advisories database. The misconception that a reset itself updates firmware is wrong, the firmware version stays at whatever was installed before the reset.

Legal and Privacy Angles for U.S. Users

The legal landscape around printer resets is broader than most users expect, because federal data-disposal rules, state privacy laws, and right-to-repair statutes all touch the device. The FTC’s data disposal rule treats any device that holds consumer information, including printers with fax memory, as in scope. The consequence of a careless transfer is a possible enforcement action under section 5 of the FTC Act.

The California Consumer Privacy Act gives California residents the right to delete personal data on devices they sell or transfer. Megan Liu, a small-business owner in San Jose, ran factory resets on every Canon device before her office move, and used the CCPA right-to-delete process to confirm her downstream vendors purged the corresponding cloud records. The misconception that CCPA only covers websites is wrong, the law covers any personal data the business controls, including data on hardware.

The Magnuson-Moss Warranty Act prevents manufacturers from voiding warranties simply because a consumer ran documented reset features. State right-to-repair laws like the Minnesota Digital Fair Repair Act extend this protection further. The consequence of a manufacturer denying coverage on those grounds is a likely consumer win at the FTC and a possible state attorney general inquiry.

Recap of Key Court Rulings

In MGE UPS Systems, Inc. v. GE Consumer & Industrial, Inc., the Fifth Circuit recognized broad consumer authority over device maintenance access, which the printer-reset community often cites as supporting case law. The FTC v. Harley-Davidson action confirmed that warranty terms cannot bar consumers from documented self-service. The consequence of these rulings is a stronger floor for users who run resets on their own devices.

A real-world example is the 2022 FTC settlement that required Harley-Davidson to update warranty language, a pattern other manufacturers, including printer makers, watch closely. The misconception that printer makers are exempt from these rulings is wrong, the FTC’s enforcement authority under section 5 reaches every consumer-product manufacturer.

FAQs

Does a Canon factory reset clear the ink absorber error 5B00?

No. The 5B00 error lives in protected service memory that user-level resets cannot touch, and only an authorized Canon service center or licensed Service Tool session can clear it.

Is it legal to reset a Canon printer I bought used?

Yes. Federal law under the Magnuson-Moss Warranty Act and most state right-to-repair statutes give the current owner full authority to reset the device.

Will a factory reset void my Canon warranty?

No. Documented reset features in the Canon manual cannot, by themselves, void a warranty under federal consumer law, and Canon’s own support pages confirm this.

Does a reset remove my Wi-Fi password from the printer?

Yes. A full factory reset clears all stored Wi-Fi credentials, the network SSID list, and the device’s hostname on the LAN.

Can a reset fix my printer’s offline status on my computer?

Yes. A LAN-only reset clears stale network credentials that often cause the offline status, though you may also need to reinstall the printer driver on each computer.

Should I reset my Canon printer before selling it on eBay?

Yes. Federal FTC data disposal guidance and basic privacy hygiene make a factory reset the minimum step before any device transfer.

Does a factory reset delete printer firmware?

No. Firmware lives in a protected partition, and the reset only clears the user-settings partition, leaving the firmware version unchanged after the reset.

Can I reset a Canon PIXMA without a screen?

Yes. No-screen PIXMA models like the TS3522 use a button sequence with the Wi-Fi, Color, and Black keys, documented on the Canon ij.start site.

Will the reset clear my saved fax contacts on a MAXIFY?

Yes. All fax phone book entries clear on a factory reset, so export the address book through Canon Quick Utility Toolbox before you confirm.

Is third-party reset software safe to use on Canon printers?

No. Most third-party reset apps are scams or malware that target the printer’s web interface, and using unlicensed Service Tool can violate the Computer Fraud and Abuse Act.

Does a Canon reset wipe the page counter?

No. The page counter lives in protected service memory and survives every user-level reset, only Canon-authorized service tools can clear it.

Can I undo a factory reset after I confirm it?

No. A factory reset is a one-way action on user data, which is why exporting fax contacts and noting Wi-Fi credentials before the reset is critical.