Yes. Wix has a built-in email marketing tool, often called Shoutout, that lets you design, send, and track campaigns straight from your site dashboard. The free plan covers a drag-and-drop editor, templates, and up to 200 emails a month, while paid tiers add more volume and control.
Most site owners find the tool the moment they add a contacts list or a store. They then wonder if they need a separate email app on top of Wix. They do not, at least at first, since the built-in tool handles design, sending, and basic tracking on its own.
📧 What Wix's email marketing tool includes
💵 What the free plan covers, and where it stops
🛒 How campaigns connect to your Wix Stores products
🔒 Who is responsible for consent and privacy rules
🧠The exact steps to build and send your first campaign
Pricing and features reflect the 2026 Wix plans page, and vendors change these often. Confirm current limits and prices on Wix's own pricing page before you buy. The core figures in this article, like the free plan's monthly send cap, come from Wix's own published help pages.
What Wix's Email Marketing Tool Does
Wix email marketing is a full campaign tool built into your Wix dashboard, not a bolt-on app. You design an email in a drag-and-drop editor, pick a template, and send it to your contact list without leaving Wix. The tool also tracks opens, clicks, and delivery, so you can see what worked after each send.
This matters because many site builders make you plug in a separate mailing service to send even one email. Skipping that step saves setup time and keeps your contacts and your site in one place. The trade-off is real. Wix's tool covers the basics well, but it lacks the deep automation flows of a dedicated email platform built for that purpose alone.
Every plan, including the free one, includes the same core editor, template library, and basic automated emails. An automated email fires on its own once a trigger happens, like a new contact signing up through a form. Wix also offers advanced analytics. You can run a simple split test between two subject lines or two designs before you commit to a full send.
That split test matters more than it sounds. Send version A to half your list and version B to the other half. Checking which one gets more opens is the fastest free method to learn what your specific audience responds to. Guessing which subject line "feels" better wastes the chance to measure it directly, since real data beats a hunch.
The tool works best for a small business that already has a Wix site and a modest contact list. A store owner promoting a sale, a service business sending a monthly update, or a local shop announcing a new product all fit this pattern well. A business that needs deep segmentation, complex automation chains, or SMS alongside email will likely outgrow the built-in tool sooner. That is still a fair trade for the setup time it saves early on.
What the Free Plan Covers, and Where It Stops
The free plan is a real, usable version of the tool, not a stripped-down demo. It includes the drag-and-drop editor, designer templates, basic automated emails, audience segments, and custom reports. You can send up to 200 emails a month at no cost, which suits a small list or an early-stage business.
Paid plans exist for one reason: volume and polish. Wix's own help pages describe upgrading as adding a bigger monthly email allowance and removing Wix's own branding. Upgrading also lets you schedule campaigns in advance instead of sending right away. Paid tiers add sending from more than one address, plus a custom-domain web link instead of a generic Wix one.
One detail catches new users off guard. Wix's help center states that email plans bill separately from your site plan. Upgrading your site to a Premium tier does not raise your monthly email cap on its own. Budget for the email plan as its own line item if your list is growing past the free tier.
The threshold that matters most is your list size compared to your send frequency. A list of 300 contacts that gets one campaign a month stays well under 200 sends and can live on the free plan indefinitely. The same list getting three campaigns a month crosses 200 sends fast, and that gap is exactly where an upgrade starts to pay for itself.
Wix's dashboard tracks this allowance as a Monthly Balance inside the Email Marketing section. You can check exactly how much room you have left before you plan a big send. That number resets each billing cycle, which is worth knowing if you time a large campaign near the edge of a month. A business running a single seasonal push, like a back-to-school sale, should check that balance a few days ahead rather than assume the full 200 is available on send day.
A common misconception is that the free plan's 200-email cap counts unique subscribers, not total sends. It does not. Sending one campaign to 200 contacts uses the same allowance as sending four smaller campaigns of 50 contacts each. A business that sends often, even to a small list, can hit the ceiling faster than one that sends rarely to a bigger list.
How Campaigns Connect to Your Wix Stores Products
If you run a Wix Stores shop, the email tool plugs straight into your product catalog. You can open any product page, click Promote this product, and Wix builds a campaign around that item with images and text already filled in. From there you only edit the copy, pick recipients, and send, which turns a task that once took an hour into one that takes ten minutes.
A general campaign, one built around a sale, a category, or an announcement, starts from the Email Marketing tab instead of a single product. You pick a template, customize the layout, and choose your audience through that same screen. Both paths end at the same send screen, where you can fire the campaign now or schedule it for later on a paid plan.
The campaign's web link also depends on your plan and your domain setup. Wix documents Free and Essentials campaigns as sharing a generic shoutout.wix.com address, while Core and Advanced plans use your own username or connected domain. Disconnecting that domain later breaks any old campaign links tied to it. That is a detail worth knowing well before you switch domains, not after a broken link shows up in your inbox.
A common misconception is that connecting a domain to your site automatically updates every past campaign to match. It does not. Only campaigns sent after the connection use the new domain. Older sent emails, and any links you already shared, keep pointing at whatever address was active when you sent them.
The click path itself is short once you know where to look. From a product page, click Promote this product, then Create Email Campaign. Wix drops you straight into the editor with the product image and name already placed. From there you can add a discount code and a short line about why the item is worth buying now, then run a Send Test Email check before the real send goes out.
Segmenting your audience adds another layer of control worth using. Instead of emailing every contact the same product promotion, you can target only the segment that already bought similar items. That kind of targeting tends to earn a higher open rate than a blast to your entire list. It takes an extra minute inside the same send screen, and it is the single easiest change most store owners skip.
Which Situation Applies to You?
Start by comparing your list size and send frequency against the free plan's 200-email ceiling. If you run a small store or service business and send a handful of campaigns a month, the free plan likely covers you already. Start there, watch your monthly send count, and upgrade only once you brush against that cap.
If you send frequent campaigns, want your own domain on every email link, or need to schedule sends around a launch date, a paid email plan pays for itself quickly. The scheduling feature alone matters if you run sales on a fixed calendar. You can queue a campaign days ahead instead of manually sending it at the exact right hour every time. Removing Wix's own branding also matters more once a business looks established, since a bare, unbranded design reads as more professional to a returning customer.
If you already pay for a separate email platform like Mailchimp or Klaviyo, compare features carefully before dropping it. Wix's tool covers design and basic automation well. A dedicated platform still wins on complex, multi-step automation and deep segmentation by purchase history or browsing behavior. Cancel the outside tool only after you confirm the built-in one covers every workflow you rely on today, since re-adding a lost automation later costs more time than keeping both for one billing cycle.
An agency or freelancer managing several client sites faces a different math problem entirely. Each client site carries its own free 200-email allowance. Ten small client sites can send far more total email through separate free plans than one combined paid plan would allow. That structure rewards keeping client sites separate rather than consolidating them under one account.
A brand-new business with no contact list yet should not upgrade on day one. Building a list of even 50 real, opted-in contacts takes real time. Paying for a bigger allowance before you have anyone to send to wastes that budget on a limit you will not reach for months. Start free, grow the list with a signup form on your site, and let your own send history tell you when the cap is close.
Three Businesses, Three Different Lessons
The same tool plays out differently depending on what a business needs from it. These three cases each teach something the others do not. None of them repeats the plan comparison above; each one shows a different failure point or shortcut in practice. Read all three before you decide which lesson applies to your own site, since the mistake in one case is often the exact thing another business did right.
The Candle Shop That Used Product Promotion
Jordan runs a small candle shop on Wix Stores and wanted to announce a new scent. Instead of building an email from scratch, Jordan opened the product page and clicked Promote this product. Wix filled in the photo and description on its own. The whole campaign took under ten minutes to edit and send, a big change from the half day Jordan used to spend building similar emails by hand.
| Campaign Type | Where It Starts |
|---|---|
| Single product promotion | Products page, then Promote this product |
| Sale, category, or announcement | Email Marketing tab, then a template |
The lesson here is not about the new scent or the sale. It is that Wix gives two different starting points for a campaign. Picking the one built for your specific goal saves real editing time on every send. A store with dozens of products can repeat this shortcut for each new item without ever opening a blank template.
The Consultant Who Hit the Free Plan's Ceiling
Priya runs a solo consulting business and used the free plan for her monthly newsletter. Her list grew past 150 contacts, and one month her send count crossed 200 emails, so several subscribers did not get that month's update. She learned about the cap only after the fact, when a client mentioned never seeing that month's newsletter.
| Plan | Monthly Email Allowance |
|---|---|
| Free | Up to 200 emails a month |
| Paid tiers | Higher, based on the plan you choose |
The lesson is to watch your list size against your send count before it becomes a problem. A quick monthly check, list size multiplied by campaigns planned, would have flagged the coming shortfall weeks in advance. Priya upgraded the next week and has not missed a subscriber since.
The Bakery That Disconnected Its Domain
A neighborhood bakery on a Core plan connected a custom domain, and every campaign link used that domain automatically from that point forward. Months later the owner dropped the domain to switch providers, and every old campaign link tied to it stopped working, including ones shared on social media and pinned to the top of an Instagram bio. Wix's own support notes flag this exact outcome for anyone changing domains.
The lesson is that a campaign link is not permanent once it depends on a domain you might change later. Anyone planning a domain switch should expect old campaign links to break, and should plan new links or a redirect ahead of the switch rather than discovering the problem after customers start reporting dead links. A short note in the next newsletter pointing subscribers to the new domain solved most of the confusion within a week.
Mistakes to Avoid
- Assuming a site plan upgrade raises your email cap. Email marketing plans bill separately from Wix site plans, so a bigger site plan alone will not lift your monthly send limit.
- Ignoring the 200-email ceiling until a send fails. Track your list size and send frequency so an upgrade happens before subscribers get skipped, not after.
- Treating consent as automatic. Wix's own privacy guidance places the job of getting and documenting contact consent on the site owner, not on Wix.
- Disconnecting a domain without expecting broken campaign links. Any campaign sent under a connected domain stops working at that address once the domain is removed.
- Building every campaign from scratch. The product-promotion shortcut fills in images and copy automatically and saves real time for store owners.
- Skipping the test send. Sending a test email to yourself first catches broken links and layout issues before your full list sees them.
- Expecting deep automation chains from the built-in tool. Wix's automated emails cover the basics well, but a business that needs multi-step drip sequences may still need a dedicated platform.
- Forgetting to check analytics after a send. Open and click data tells you whether a subject line or template is working, so skipping it wastes the next campaign's chance to improve.
- Assuming a domain connection updates old campaigns. Only campaigns sent after you connect a domain use that domain; anything sent earlier keeps its old link.
Do
- Watch your monthly send count against the free plan's cap. This keeps a growing list from silently missing a campaign.
- Use the product-promotion shortcut for single-item campaigns. It saves editing time and keeps images consistent with your store listing.
- Send a test email before the real send. A quick self-check catches broken links, typos, and layout issues early.
- Add a clear opt-in checkbox to your signup forms. This puts real consent on record instead of assuming visitors expect marketing emails.
- Plan for broken links before you disconnect a domain. Update any shared campaign links ahead of the switch, not after.
Don't
- Don't assume a paid site plan includes a bigger email allowance. The email plan is billed and upgraded on its own.
- Don't rely only on implied consent for a sensitive audience. Explicit opt-in checkboxes hold up better if a subscriber ever disputes receiving your emails.
- Don't skip the analytics tab. Ignoring open and click data means repeating the same weak subject lines every month.
- Don't build a product campaign from scratch when the shortcut exists. You will spend more time than the automatic version needs.
- Don't switch or drop a connected domain without checking old campaign links first. Old links tied to that domain will stop working right away.
Pros and Cons of Wix's Built-In Email Marketing
Pros
- Free plan is genuinely usable. The core editor, templates, and 200-email monthly cap work for a real small business, not only a demo.
- No separate app to manage. Contacts, site, and campaigns all live in one dashboard, which saves setup time.
- Product promotion is nearly automatic. Wix Stores integration fills in images and copy from your product page.
- Built-in analytics and split testing. You can compare two versions of a campaign without a third-party tool.
- Straightforward upgrade path. Moving from free to a paid tier adds volume and control without changing your editor or workflow.
Cons
- Email plans bill separately from site plans. A bigger site budget does not automatically mean a bigger email allowance.
- Automation is basic compared to dedicated platforms. Multi-step drip sequences and advanced branching are limited.
- Campaign links depend on your domain setup. Disconnecting a domain breaks links tied to it, including ones already shared.
- Consent is the site owner's job. Wix gives you the tools, like an opt-in checkbox, but does not confirm compliance for you.
- The free plan's cap can surprise a growing list. Crossing 200 emails a month without noticing means some subscribers miss that send.
What to Do Next
- Check your current contact list size against the free plan's 200-email monthly cap.
- Open Email Marketing in your Wix dashboard and try a template to see the editor firsthand.
- If you sell products, test the Promote this product shortcut on one item.
- Add or review the opt-in checkbox on your signup forms for clear consent.
- Send a test email to yourself before your first real campaign.
- Compare your expected monthly volume against free and paid plan limits on Wix's current pricing page.
- If you plan to change domains, list every shared campaign link that might break first.
Frequently Asked Questions
Does Wix have email marketing?
Yes. Wix includes a built-in email marketing tool, often called Shoutout, with a drag-and-drop editor, templates, and basic automation on every plan, including free.
Is Wix email marketing free?
Yes, for a real starter version. The free plan includes the full editor, templates, and up to 200 emails a month, with no separate app required.
How many emails can I send with Wix's free plan?
Up to 200 emails a month. Crossing that cap without upgrading can mean some subscribers do not receive that month's campaign.
Do I need a separate email app if I already use Wix?
Not right away. Wix's built-in tool covers design, sending, and basic tracking, so most small sites can skip a third-party app entirely at first.
Can I schedule Wix emails in advance?
Only on a paid email plan. The free plan sends immediately, while paid tiers let you queue a campaign for a future date and time.
Does Wix remove its own branding from my marketing emails?
Not on the free plan. Wix branding stays on free-plan campaigns and comes off once you upgrade to a paid email plan.
Can I use my own domain for Wix email campaigns?
Yes, on Core and Advanced plans. Campaign links use your connected domain instead of a generic Wix address, though disconnecting that domain later breaks those links.
Does Wix email marketing work with Wix Stores?
Yes, directly. You can promote a single product straight from its product page, and Wix fills in the image and description automatically.
Is Wix responsible for getting consent from my email contacts?
No, that responsibility is yours. Wix provides tools like an opt-in checkbox, but confirming and documenting consent is the site owner's job under rules like the GDPR.
Can I split test my email campaigns in Wix?
Yes. Wix's analytics let you run a split test between two versions of a campaign to see which one earns more opens before a full send.
Do Wix email marketing plans cost the same as my Wix site plan?
No, they are billed separately. Upgrading your site plan does not raise your monthly email allowance on its own.
What happens to my campaign links if I disconnect my domain?
They stop working. Any campaign sent while a domain was connected keeps that domain in its link, so removing the domain breaks every old link tied to it.